Everything about this Frutta Flour canister is laboriously crafted by hand over a period of weeks. Every detail, from choosing the highest quality of sand-free clay, to throwing it on a potters wheel, to creating a lid that lid fits properly, to painting it with the traditional fruited Tuscan design -- were all completed by a highly-trained artisan using techniques handed down from generation to generation. You may use it to store flour, but you really are buying art with a function. FRUTTA Collection: Define a genuine Tuscan look with this exclusive Artistica pattern. Masterfully hand-painted by Tuscan artisans, with festive color combinations and interesting shapes.